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Fox News Online created a web site pro-bono for the Innercity Scholarship Fund of New York City. The Internet became another marketing vehicle for ICSF. The organization depends on contributions and sponsors to provide for its innercity youth programs.
We developed a simple, template-based site for them to operate. We taught ICSF about the technology and the main components of the site. Our goal was to empower them with the ability to regularly maintain the site on their own.
The organization is all about the children, so it was obvious to make them the focus of the site. I worked with our Director of Photography to find a professional photographer that had experience, and an interest, in photographing active children.
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